Are you ready for your first business website but don’t know how to get started? Having a professional website is important for pretty much every new business. But getting started can seem intimidating for those who have never had their own website before. Below are tips for a Small business website.
Choose your Small business website domain carefully. Domain names should be easy to remember for your customers.
Where do you get a domain? Google Domains is our Favorite.
LOGO AND TAGLINE:
Your logo must be unique and clean. Because it representing your business. The tagline should represent what your business does.
CALL TO ACTION BUTTON:
You should treat your website as a salesman; its job is to generate leads for your business. The only way it can do that is if it has a strong and visible call to action (CTA) on it. The best CTAs are incentives that give the potential lead a reason to take the next step and buy what you sell.
It is vital that you include important contact information on your website. This includes your location (with a map), phone number, email address, and/or contact form. It’s also a good idea to have information that pertains specifically to your business such as your hours of operation, social media pages, and other locations. It’s often referred to as NAP Syndication and important for local SEO.
A PICTURE IS WORTH A THOUSAND WORDS:
A great website (the kind that generates the most leads) uses both content and media (such as pictures and video) to tell your business’s story. A lot of Small business websites get the content aspect right but miss out on the media part, which is just as important. A picture can sell your service much better than anything you write.
MOBILE RESPONSIVE AND HAVING QUICK LOADING TIME:
When it comes to the technical side of building the website, you don’t need a lot. That said, you do need to ensure that the professional web design company you choose builds it to be mobile responsive and load in under three seconds.
BREAD CRUMB NAVIGATION:
It’s true that you can create your own website. In fact, there are many free tools that may help company owners at the early business stage. It’s important, however, that you make sure that your website is well put-together. That means making sure that your images are loading correcting, your videos are working, and your contact form is actually redirecting to you. It’s perfectly fine if you know how to do these things, but if you don’t, ask for help from a professional. It will be worth your time and money to have your site be the very best. Otherwise, people will see errors on your page and become disinterested.
TESTIMONIAL AND REVIEWS:
One of the best ways for people to get to know you is to read reviews and testimonials from your clients. Reading about good experiences from your current or previous clients can go a long way in convincing others to give your products and/or services a try.
It Important To Have A Blog On Your Small business website. Because:
- It adds value to your website.
- the social nature of a blog encourages user interaction and keeps them engaged.
- It positions you as an expert in your field.
- It provides additional entry points to your website for organic traffic
- You get to plug your own products and services to your loyal readers.
- It gives you bargaining power/leverage in your industry.