If you want to advertise your business on Facebook, then your first step should be making a fan page. Knowing how to create a Facebook fan page for business purposes is a great way to start promoting your website for free. And best of all, it’s fairly easy to get started.
Businesses, actors, musicians, and politicians often use Facebook to post updates to their fans. These updates include links to new products, promotional offers and any pertinent information that customers or fans need to know. For example, if you just made a Twitter page, post a link to your Twitter profile in a status update on Facebook. You’ll drum up interest almost immediately, and you’ll give yourself another way to keep your customers and followers in the loop.
Creating a Facebook page for business also involves setting up your fan page properly. A “real” profile becomes the administrator for the page, so you need to have a persona developed for that administrator. Facebook doesn’t like anyone using false identities, so this person should be real, for basic intents and purposes. If you don’t want to include a picture of yourself, that’s fine, but don’t upload a fake picture, or your account could be jeopardized.
To create a page for your website or business, type “http://www.facebook.com/pages” into your address bar. Click the “+ Create Page” button at the top of the page. You’ll be taken to a new page where you can choose whether your page will represent a business, company, product, celebrity or community effort. Select the one that best fits your needs, and Facebook will redirect you to the next few steps.
The next few steps involve picking a name for your page, which should match your website or company name, and selecting the appropriate subcategory beneath the overhead category. The next few steps involve selecting a profile picture, inviting friends to become fans, and filling in some basic info about your company.
Since your page is about your business, it’s perfectly acceptable to upload a business icon or logo as the profile picture. You can always skip this step and fulfill it later if you want to. If you don’t have any friends on your administrator page, you can connect Facebook with your email address and tell your contacts about it. You can skip this step as well.
Finally, the Basic Info step will give your followers the general idea of what your page is about. You can also include a link to your business under the “Website” form. This gives fans instant access to your online business. This step should not be skipped unless you don’t have a web page to link it to yet.
Once the page is created, you can treat it just like a regular Facebook profile. You’re given the same options of updating statuses and uploading videos or photos and sharing links. Any time you post a status or reply to a comment, you will be doing so with the page name and page icon, not the administrator profile, so bear that in mind when making posts.
If you need help creating a Facebook page, Krowdspeak is here to help. Contact us via our solutions center for help creating your Facebook page.