You have a business. You’ve built a website for your business. Now, how do you get people to visit said website? For small businesses a website is only the first step to getting your brand online. Next, you need to generate traffic to your website through SEO.
Here are some tips on how to do that:
SEO & SEM
As you probably know by now, SEO means Search Engine Optimization. You might be less familiar with SEM, which stands for Search Engine Marketing. Both strategies are about getting your website recognized and ranking on search engines like Google, Bing, or Yahoo.
Search Engine Optimization is all about getting search engine robots to recognize keywords in the text and meta data of your website or blog and match them to search terms that people type into Google or Yahoo. Using these keywords, the search engines will create an index of results that the searcher can choose from. Once you know who your target audience is, you can amend your website text to be listed in the search results easier and more efficiently.
SEM involves promoting your website or blog on directories, forums, blogs, other websites, via email or through online advertising. You can market your website by commenting on blogs or forums with a link to your website, or by putting your business on a web directory with a link to your site. You could also set up a Pay Per Click marketing campaign with the likes of Google to target specific consumers and potential customers.